Stefan Fraude has been CEO of Brack.Alltron since July 2024. With revenue of more than 1.1 billion CHF, it is one of Switzerland’s largest digital retail companies.
On the one hand, Brack.Alltron serves as the “umbrella” for the consumer brand Brack, the country’s strongest independent online retailer. At the same time, Alltron operates as a leading Tera distributor in the local market. With a team of more than 1,400 employees, Brack.Alltron aims to “shape the future of retail together.”
Prior to joining Brack.Alltron, Stefan Fraude served as CEO of MediaMarkt Switzerland for a year and a half; before that, he held leadership positions at Digitec Galaxus for seven years. There, among other things, he established the marketplace and headed international category management.
Since 2016, Stefan Fraude has also served as co-founder and Chairman of the Board of Directors of the learning platform MaxBrain. He holds a Ph.D. in “Leadership & High-Performance Teams” and, in addition to his doctorate, a master’s degree in Business Administration and Marketing Management from the University of St. Gallen (HSG).
